Case · E-commerce

Rozmarin: a flower shop built around the reason people buy flowers.

Nobody wakes up wanting hydrangeas; they remember a birthday, an apology or a funeral. We built the store for a working Wrocław florist around occasions first, with the flowers underneath for people who already know what they want. WordPress with a full cart, promotions and price filters, in Polish, English and Ukrainian.

E-commerce
Flowers
WordPress store
PL · EN · UK
Wrocław, Poland

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rozmarin.shop

3 languages

Polish, English and Ukrainian, each with its own pages: that is how this city buys flowers. checked on the live site · Sep 2026

A store, not a gallery

Cart, wishlist, account, promotions and price filters on WordPress; bouquets bought, not just shown. checked on the live site · Sep 2026

Occasions first

The catalogue opens with why someone is buying; roses, peonies and seasonal cuts sit underneath. project record

The site, screen by screen

4 screens, as they are live today

Full frames from rozmarin.shop taken on 3 September 2026, nothing cropped. Pick a screen or let them run.

rozmarin.shop1 / 4

Homepage. The first screen of rozmarin.shop: what the business is, for whom, and the first action, as a visitor sees it today.

Homepage, further down. The second screen of the homepage: the part a visitor reaches after the first scroll.

The shop. The shop page: compositions with prices, filters and the cart, the part of the site that does the selling.

On a phone. Two screens on a phone: the layout is built for this size first, because that is where most visitors read it.

The project

Task, approach, what went live

The task

Rozmarin is a working florist in Wrocław with a real shop and its own photography. The brief was a store that sells bouquets, not a page that shows them.

The catalogue had to work in Polish, Ukrainian and English, because that is who buys flowers in this city, and it needed a full cart with promotions and price filters, not a “call us” button.

The approach

We structured the catalogue around occasions: birthdays, weddings, engagements, sympathy. Flowers by type sit underneath for people who already know what they want.

The store runs on WordPress with a full cart, wishlist, customer accounts, promotions and price filters; the owner manages products and prices without a developer.

What went live

A three-language WordPress store with catalogue, cart, promotions and delivery information, run by the florist. Domain and hosting in the client’s name.

What the site does

Seen on the live site, September 2026

Sells, not shows
Every composition has a price, options and a cart; the path from the first screen to the order is short.
Three languages
Polish, English and Ukrainian versions, switched from the header, each its own pages.
Promotions without a developer
Sale prices, featured collections and weekly offers are set in the store admin.
Built for a phone
The bouquet is chosen on a phone, often in a hurry; the layout is built for that first.

What was built

StoreWordPress store

Catalogue, cart, promotions, filters, accounts.

WebsiteCustom design

The shop’s own photography and mood, not a template.

LanguagesPL, EN, UK

Separate pages per language.

“They built our flower shop online: the catalogue, the languages, the ordering. Everything was explained in plain words, and when we needed changes after launch they responded. Now our customers order flowers from the site, not only by phone.”

Rozmarin · Flower shop, Poland · approved by the client

Questions

Facts about the Rozmarin project

Which platform is the Rozmarin store built on?

WordPress with a full store: cart, wishlist, customer accounts, promotions and price filters. The florist manages products, prices and offers without a developer.

How many languages does the Rozmarin store have?

Three: Polish, English and Ukrainian, each as its own set of pages switched from the header. That matches how flowers are bought in Wrocław.

Why is the Rozmarin catalogue organised by occasion?

Because people buy flowers for a reason, not for a species. Occasions come first; flowers by type sit underneath for those who already know what they want.

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