Brand · Brand identity

Brand identity design agency: a logo, the system around it, or the whole book.

A mark that holds at avatar size and on a sign, colours and type with rules, templates your team can use, and files with full rights. Three steps: logo from €500, identity from €1 000, brandbook from €2 000. Fixed in writing.

What it is made of

Mark, colour, type, carriers

The four parts every identity is built from. The board assembles itself; hover a part to replay it.

Identity board· illustrative brandassembling
Mark
Colour
Ink
#141414
Signal
#980cff
Lilac
#cea7ff
Paper
#ededed
Stone
#8f8f8f
Type
Aa

Geist · 450 for headings · 400 for text

Carriers
Anna Kowalskafounder
brand.plhello@brand.pl
BRAND

What you get, step by step

from €500Logo

Two or three directions, the final mark in every format, basic colour and type. Enough to open the doors, print the sign and set up the profiles. Files and rights are yours.

from €1 000Brand identity

Everything in Logo, plus the colour and type system, the look of photos and layouts, a business card and social templates, and short usage rules for whoever touches the brand next.

from €2 000Brandbook

Everything in Identity, plus rules for every carrier from packaging to vehicles, templates for print and screen, and a book your next designer can follow without a single call to you.

Who this is for

Companies whose name has to work harder than the founder

A business that is opening

A sign, a card, profiles, a site: all at once, all in one style. A logo or an identity before the first customer sees anything.

A product that has to look like a brand

Food, cosmetics, drinks: the label sells before the taste can. Identity and packaging together, with rules for the next product.

A tech company that does not want to look like every other

Not another gradient and blue neural mesh. A mark and type that behave inside a product interface, not only on a slide.

A company with three versions of its logo

Van, sign and website disagree. A brandbook ends the argument and gives the new designer something to follow.

“They gave us several options to choose from and genuinely listened to what we wanted, with no pushback. They did both our site and the logobook. Great work, guys.”
Sokil · Brand & website
“We ordered a brandbook and merch design. Everything was delivered straight into our Figma, so it was easy to work with, and the style came out exactly how we wanted. Really happy.”
Polytech · Print company

Price

Logo from €500. Identity from €1 000. Brandbook from €2 000.

Rebranding and packaging after a short call. Fixed in writing, files and rights yours.

See all prices

Questions

Questions people ask about branding

How much does branding cost for a small business?

A logo from €500, a brand identity from €1 000, a full brandbook from €2 000. Rebranding and packaging are priced after a short call, because they depend on how much already exists and how many carriers change. Every price is fixed in writing before the work starts.

Logo vs brand identity: what is the difference?

A logo is the mark: it has to hold at avatar size and on a sign, and it comes with basic colour and type. An identity is the system around it: the palette with rules, the type pairing, the way photos and layouts look, the business card and social templates. A logo lets you open; an identity lets everyone who touches the brand keep it consistent.

What does a brand identity package include?

Two or three directions to choose from, the final mark in every format, the colour and type system, a business card and social templates, and short usage rules. The brandbook adds rules for every carrier, templates for print and screen, and a book your next designer can follow without asking you.

Do you design packaging?

Yes, as part of an identity or a brandbook, or separately after a call: labels, boxes, bags, and the rules for adding new products in the same style. For a food brand we built the identity and the packaging system together, so the label and the store speak one language.

Which files and rights do we receive?

Everything: the mark in vector and raster formats for print and screen, the colour values, the fonts or their licence details, the source files, and the templates. The rights to use the identity are yours in full; we keep only the right to show the work in our portfolio, with your consent.

How long does branding take?

A logo in two to three weeks, an identity from a month, a brandbook from six weeks; the date is fixed in your quote. The slowest part is usually the choice between directions, so we show them early and one at a time.

Get a fixed quote

Three fields, one reply with a price

Your brandreplies from a person

Tell us what exists today and where the brand has to appear. We reply with a price.

Show us what you have.

A logo, a napkin sketch, nothing yet: any of the three is a fine start.