Website redesign services: keep the address and what ranks, fix speed, structure and the path to the enquiry.

Redesign keeps the address, the content and what already ranks, and fixes speed, structure and the path to the enquiry. Rebuild starts from a new structure, usually because the old one cannot carry what the business does now, or the platform is a dead end. We measure first and say which; about half the sites we look at need a redesign, not a rebuild.

Speed on a phone (time to first byte, largest paint, page weight), which pages get visits and which get none, where visitors leave, how many clicks it takes to reach the enquiry, and what already ranks in search. The numbers go into the plan, so after the redesign the same numbers show what changed.

All three, in that order of certainty. Speed is measured and fixed. Structure is rebuilt around the offer and the buyer’s questions, with the pages nobody visits folded or removed. Conversion is the path from the first screen to the enquiry, made shorter; we do not promise a number, because it depends on your market and your traffic.

That is the point of a redesign instead of a rebuild. Addresses stay or get a redirect map before launch, titles and content that rank are kept, and the site is checked in Search Console before and after. Rankings can move when structure changes; the redirect map and the measurements keep it a controlled move, not a surprise.

Priced after a short call, because it depends on what stays and what goes: a speed and structure fix on a site with the right platform costs less than moving a catalogue to a new one. What we can say now: the audit is included, and everything proposed is priced on this site’s ladder.

From a month, after the measurements. The redirect map and the content inventory are ready before any page changes, so the launch is one day, not a week of broken links.