Case · E-commerce

The Beast Beauty: a perfume store that feels premium and stays fast.

Perfume is bought on feeling and abandoned on friction. The Beast Beauty is a niche perfume and cosmetics retailer whose store had to feel premium while loading fast on a phone, with promotions and collections the team edits without a developer. WordPress with WooCommerce, Ukrainian and Russian, AI visuals labelled.

E-commerce
Beauty
WordPress
WooCommerce
UK · RU
AI visuals

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thebeastbeauty.com

2 languages

Ukrainian and Russian, with language tags for search engines. checked on the live site · Sep 2026

WordPress with WooCommerce

Catalogue, product cards, cart and checkout on the client’s own hosting. checked on the live site · Sep 2026

Editable from day one

Promotions, collections and recommendation blocks changed by the team, not by a developer.

The site, screen by screen

4 screens, as they are live today

Full frames from thebeastbeauty.com taken on 3 September 2026, nothing cropped. Pick a screen or let them run.

thebeastbeauty.com1 / 4

Homepage. The first screen of thebeastbeauty.com: what the business is, for whom, and the first action, as a visitor sees it today.

Homepage, further down. The second screen of the homepage: the part a visitor reaches after the first scroll.

Russian version. The Russian version of the store: the same catalogue for Russian-speaking customers, switched from the header.

On a phone. Two screens on a phone: the layout is built for this size first, because that is where most visitors read it.

The project

Task, approach, what went live

The task

The Beast Beauty is a niche perfume and cosmetics retailer. Perfume is bought on feeling and abandoned on friction, so the store had to feel premium while staying fast, and it had to be bought on a phone, because that is where this category is bought.

Marketing runs the store every week: promotions, curated collections, recommendation blocks. All of it had to be editable without booking a developer.

The approach

We built the catalogue, product cards, cart and checkout tuned first for mobile, and kept the store premium-feeling without sacrificing load speed. Technical SEO is part of the build, not an add-on.

Promotions, collections and recommendation blocks are editable from the start, so a campaign goes live the day marketing decides. Product mood visuals were made with AI where photos did not exist, labelled as such.

What went live

A fast, premium-feeling store on WordPress with WooCommerce in Ukrainian and Russian, built for marketing from day one and still running with us. Store, domain and hosting in the client’s name.

What the site does

Seen on the live site, September 2026

Catalogue built for a phone
Product cards, cart and checkout tuned for the screen where perfume is bought.
Two languages
Ukrainian and Russian versions switched from the header.
Promotions without a developer
Banners, collections and recommendations edited by the team.
Search basics built in
Titles, structure and speed done as part of the build.
AI mood visuals
Made where photographs did not exist, labelled.
Wholesale and retail
Retail buyers and business buyers from the same site.

What was built

StoreWooCommerce store

Catalogue, cart, checkout, promotions editable.

WebsiteWordPress on a custom theme

Premium feel, fast on a phone, technical SEO.

VisualsAI product visuals

Mood images for products without photos, labelled.

“They built the site for our perfume bar and absolutely nailed our mood. Every little detail was refined, and they always replied fast. Can recommend.”

Parfum Bar · Perfume retail · translated from the original

OriginalЗробили сайт для нашого парфюм-бару, і вийшло прям у нашому настрої. По дрібницях все допрацювали, на повідомлення відповідали швидко. Можу рекомендувати.

Questions

Facts about the The Beast Beauty project

What is The Beast Beauty store built on?

WordPress with WooCommerce on the client’s own hosting, as checked on the live site in September 2026.

Which languages does The Beast Beauty store have?

Ukrainian and Russian, as separate versions switched from the header, with language tags for search engines.

Can The Beast Beauty team run promotions without a developer?

Yes. Promotions, curated collections and recommendation blocks were built editable from the start, so a campaign goes live the day marketing decides.

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