Rebranding agency: keep what people recognise, change what stopped working.

Worth it when the company changed and the sign did not: new services, new market, a merger, a name that no longer fits, three versions of the logo in use. Vanity when the only reason is boredom with the mark. The audit answers this first: what people already recognise and what they get wrong. If they recognise the mark and get the offer right, we say keep it.

What people recognise stays: often the name, sometimes a colour, sometimes the shape of the mark. What changes is what stopped working: the mark that does not hold small, the palette that fights the product, the type that cannot live in an interface, the rules nobody had. The result is a new identity built on the recognisable part, not a fresh start that throws recognition away.

Priced after a short call, because it depends on how much exists and how many carriers change: a mark with a site and signs is one job; a network with vehicles, packaging and print is another. The identity steps follow the brand ladder, logo from €500 to a brandbook from €2 000, plus the rollout named in the quote.

With a list. Every carrier gets a line: website, profiles, sign, vehicle, packaging, templates, print stock, and a date and an owner for each. The site and profiles switch on one day; print switches as stock runs out, with the old version allowed until a date you set. Nothing is left half-changed.

From six weeks for the audit and the identity; the rollout depends on the carriers and is planned in the quote. The slowest part is usually deciding what stays, so we show it early and one option at a time.

Often not the whole site: the new identity is applied to the existing structure if the structure works. If the site is also the problem, a redesign is planned alongside so the switch happens once.