Every page on this site opens with the answer to its question, in text an assistant can lift. Read any solution page and check the first lines.
Growth · Generative engine optimization
Generative engine optimization services: be the page an AI assistant can quote.
People ask assistants instead of searching. Assistants answer from pages they can parse: what you do, where, for whom, at what price, stated in text a machine can lift. We write and structure those pages, publish a facts file and structured data, and measure every month whether the assistants name you. We do not promise positions or mentions; nobody honest can.
How it works
A page states a fact. An assistant lifts it.
Illustrative answer. The questions on the left are the kind we run every month; hover one to hold it.
- Q1Who builds Webflow sites for construction companies in Poland?
- Q2How much does a custom website cost in Kraków?
- Q3Which agency makes AI videos for a product launch?
- Q4Who can connect a CRM to a website in 2 weeks?
source: headpills.com/…
What you get
Your buyers’ questions, run through the major assistants, answers saved. Whether you are named, whether the facts are right, which competitor is quoted instead. The baseline.
The pages that should be quoted, rewritten to open with the answer and carry facts. A facts file at the root, structured data on every page, an author and a date where it matters.
The same questions, the same assistants, every month. The report shows mentions, correct facts and cited pages against the baseline. No promises; a measurement.
What could go wrong
Said before you pay, not after
- A mention can disappear
Assistants change how they pick sources without notice. A page quoted in March can be skipped in April for reasons outside the site. The monthly measurement catches it; it cannot prevent it.
- Nobody can promise to be cited
There is no position to buy and no ranking to climb. Anyone promising a mention is guessing. We promise the work and the measurement.
- Writing for machines can hurt people
Pages stuffed for parsers read badly and convert worse. We write for the reader first and structure for the machine second, and we measure the enquiries, not only the mentions.
- Facts that do not exist cannot be published
If the price, the area or the scope is not written down anywhere, the assistant has nothing to quote. The audit ends with a list of facts your company has to decide.
Proof
Applied to this website first
What we do, where, prices from the ladder, the pages that answer each question. Open the file →
Prices on the pricing page, a working method with dates, and case pages with the client’s name: the facts an assistant can quote. See the prices →
Price
Price after a short call. Audit first.
The audit, the facts file, structured data, the rewritten pages and the monthly measurement are included at any price.
Questions
Questions people ask about generative engine optimization
What is generative engine optimization, in plain words?
Making a website easy for AI assistants to read, quote and recommend. Assistants answer questions instead of listing ten links, and they pick sources they can parse: a page that states what the company does, where, for whom and at what price, in text the machine can read. GEO is the work of writing and structuring those pages, plus a facts file and structured data, and then measuring whether the assistants mention you.
Which pages do AI assistants actually cite?
Pages that answer one question directly, with facts an assistant can lift: a price, a location, a list of what is included, a comparison with a named alternative. Pages with a clear author and date. Pages that other sites link to. Home pages built from slogans are rarely cited, because there is nothing to quote. This site is built on that rule: every page opens with the answer.
What are llms.txt and structured data, and do they matter?
llms.txt is a plain-text file at the root of the site that lists what the company does and where the facts are, written for assistants the way robots.txt is written for crawlers; several assistants read it, and we publish one on every site we build, including this one. Structured data is a machine-readable label on each page: organisation, service, price, review. Neither guarantees a mention; both remove reasons to skip you.
How do you measure mentions in AI assistants?
By asking. A fixed list of the questions your buyers ask, run through the major assistants on a schedule, with the answers saved: whether you are named, whether the facts are right, which page is cited. The first run is the baseline; the report shows the change each month. There is no public counter of AI mentions, so this is the measurement.
What could go wrong with GEO?
Three things. Assistants change how they pick sources without notice, so a mention can disappear for reasons outside the site. Nobody can promise to be cited; anyone who promises it is guessing. And rewriting pages for machines can make them worse for people, which is why we write for the reader first and structure for the machine second. We say all three before you pay.
How much does generative engine optimization cost?
Priced after a short call, because it depends on how many pages need rewriting and whether the facts exist in writing yet. What is included at any price: the audit of what assistants say about you today, the facts file, structured data, the rewritten pages, and the monthly measurement.
Get a fixed quote
Send the site. We ask the assistants about you first.
Ask us what the assistants say about your company.
The audit shows it. The price covers changing it and measuring it every month.