Case · Manufacturing

MetalVent: a catalogue for people who choose off a specification sheet.

MetalVent manufactures industrial ventilation: fans, roof units, ducting, and large metal structures to order. Buyers choose off a specification sheet and notice if a category is named wrong. Six weeks from the first message to a live bilingual catalogue on Webflow, with the category structure simplified after testing it on the client’s own customers.

Manufacturing
Industrial ventilation
Catalogue
Webflow
PL · EN
Poland

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metalvent.pl

PL + EN

A Polish catalogue with a full English version, switched from the header. checked on the live site · Sep 2026

Six weeks to launch

First message to a live bilingual catalogue. project record

Client-run since launch

Categories, products and downloads edited by the company without a developer. checked on the live site · Sep 2026

The site, screen by screen

4 screens, as they are live today

Full frames from metalvent.pl taken on 3 September 2026, nothing cropped. Pick a screen or let them run.

metalvent.pl1 / 4

Homepage. The first screen of metalvent.pl: what the business is, for whom, and the first action, as a visitor sees it today.

Homepage, further down. The second screen of the homepage: the part a visitor reaches after the first scroll.

English version. The English version of the catalogue for foreign buyers: the same categories and downloads, switched from the header.

On a phone. Two screens on a phone: the layout is built for this size first, because that is where most visitors read it.

The project

Task, approach, what went live

The task

Buyers of industrial ventilation read specification sheets and downloads, not slogans. The catalogue had to be exact and fast to navigate.

The brief moved fast: six weeks from the first message to launch, with a client who checks URL structure personally.

The approach

We pushed back when the client wanted more categories: four product groups fit cleanly into one block, and a buyer should not hunt through a menu. The simpler structure was tested on the client’s own customers and kept.

Built on Webflow with categories, products and downloads as collections, in Polish and English, and handed over to the company to run.

What went live

A Webflow catalogue in Polish and English with about, services, categories, downloads and contact, run by the client since launch. Domain and hosting in the client’s name.

What the site does

Seen on the live site, September 2026

Exact
Categories named the way buyers name them; downloads per product.
Simple to navigate
Four product groups in one block instead of a menu to hunt through.
Two languages
Polish and English for domestic and foreign buyers.
Run by the company
No developer needed to add a product or a document.

What was built

WebsiteWebflow catalogue

Categories, products and downloads in collections.

WebsiteCustom design

Plain, exact, fast.

IndustryManufacturing

Catalogues, RFQs and dealers for industrial buyers.

“It came out really well, I like it a lot.”

MetalVent · Manufacturing · Industrial ventilation (Poland) · translated from the original

Originalдуже класно вийшло, мені дуже подобається

Questions

Facts about the MetalVent project

How long did the MetalVent catalogue take to build?

Six weeks from the first message to a live bilingual catalogue on Webflow, which the company has run on its own since.

What languages is the MetalVent site in?

Polish and English, with the English version as a full set of pages switched from the header.

Why did HeadPills argue for fewer categories on MetalVent?

Because four product groups fit cleanly into one block and a buyer should not hunt through a menu. The simpler structure was tested on the client’s own customers and kept.

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