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How much does a website cost: one page, several pages, a store, a catalogue

A website costs what its job costs. One page that has to exist next week is one price; a site your team edits for years is another; a store or a catalogue fed from your systems is a third. This guide lays out our ladder with the starting price of each step, what is inside the price and what is not, what it costs to run, and how to compare quotes from different agencies without being fooled by the bottom line.

Updated 2026-09-04 · 2 min read · numbers only with a source

One page versus several versus a store

Prices on this site come from closed deals and are fixed in writing before work starts. The ladder has four steps, and the right one depends on the job, not on the budget.

  1. from €500One to three pages built in code with AI

    Live in a week. One offer, one action, code in your name, no visual editor.

    Details →
  2. from €1 000A custom website with an editor

    From a month. Several pages, collections for what repeats, a visual editor for your team, your own design.

    Details →
  3. from €2 000An online store

    Catalogue, cart, checkout, local payments and delivery on Shopify or WooCommerce.

    Details →
  4. from €3 000A catalogue or portal

    Hundreds of pages fed from a CRM, an ERP or a spreadsheet, with our own plugins.

    Details →

Prices: HeadPills price ladder, checked 2 September 2026

What is in the price and what is not

A quote that says “website, €1 000” tells you nothing. Ours lists what is inside and what is priced separately, so two quotes can be compared line by line.

ItemIn the pricePriced separately or by a third party
DesignTwo or three directions, then the chosen one builtA full brand identity, priced on the brand ladder
Pages and collectionsThe pages and collections named in the quotePages added later, as new work
TextsStructure and editing of your textsWriting from scratch, translation
Photos and visualsLayout of your photos; visuals we generate where agreedPhoto shoots, stock licences bought in your name
Platform and hostingSetup in your nameThe platform’s or the host’s monthly plan, billed to you
DomainSetup and connectionThe registration fee, in your name
HandoverFiles, accounts, a walkthroughChanges after handover, as new work

Running costs after launch

A site costs something every month even when nobody touches it: the domain renewal, the platform plan or the hosting, and any paid plugins or fonts. None of these come to us; they are billed to you by the provider, and we name the expected ones in the quote before you decide. What is optional is a maintenance arrangement with us for changes and checks.

  • Domain renewal, yearly, to the registrar
  • Platform plan or hosting, monthly, to the provider
  • Paid plugins, fonts or stock, if any, in your name
  • Optional: a maintenance arrangement with us

What makes a quote go up

Five things move a website quote more than anything else. None of them is “a nicer design”.

Checklist0 of 5

tick what applies; each tick is a line in the quote, not a surprise at the end

How to compare quotes

Three quotes with three bottom lines are not comparable until you ask the same five questions of each. Write the answers side by side; the cheapest bottom line is often the most expensive site.

  1. 01What is inside

    Ask for the list of pages, collections, languages and integrations. A quote without a list is a guess.

  2. 02What you own

    Domain, platform account, code, design files: in whose name, and when handed over.

  3. 03What it costs to run

    Platform plan, hosting, plugins, a maintenance fee: monthly, to whom.

  4. 04What happens to changes

    Included for a period, or new work at a stated rate.

  5. 05What is proven

    Published projects with the client’s name, and a way to check them live.

What we do of this

Our part

We build every step of the ladder and fix the price on one page before work starts: what is inside, what is priced separately, and what the platform will bill you. Our published projects are on the work page with the client’s name, and the pricing page shows the whole ladder.

See pricingA site built in code in a weekCustom website design

Questions

Questions from readers

How much does a simple website cost for a small business?

From €500 for one to three pages built in code and live in a week, or from €1 000 for a custom site with an editor for your team. The first is enough for one offer and one action; the second when the site has to grow and be edited.

What is usually not included in a website price?

The platform’s or host’s monthly plan, the domain fee, stock and font licences, translation, photo shoots and pages added after handover. All of these are named in our quote so nothing appears at the end.

Why do website quotes differ so much between agencies?

Because they include different things. Compare the list of pages, languages and integrations, what you own, what it costs to run and what changes cost; the bottom line alone says almost nothing.

Tell us what the site has to do.

We reply with the step of the ladder and a fixed price on one page.

Get a fixed quoteSee pricing