Case · Healthcare

TK Cosmetology: beginners and doctors on one site, split from the first screen.

People do not pay a training school for information; they pay for the confidence to work on a real client’s face the week after the course. TK Cosmetology teaches two audiences who share nothing: beginners with no background, and cosmetologists and doctors arriving for advanced technique. We split them within the first screen, led with the instructors, and routed registration to messengers.

Healthcare
Aesthetic medicine education
Webflow
PL · UK
Wrocław, Poland

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tkcosmetology.com

Two paths from screen one

Courses for beginners and courses for advanced practitioners, plus online lectures, each its own section. checked on the live site · Sep 2026

Instructors first

The lecturers with names and credentials before the course list. checked on the live site · Sep 2026

PL + UK

Polish with a Ukrainian version, switched from the header. checked on the live site · Sep 2026

The site, screen by screen

4 screens, as they are live today

Full frames from tkcosmetology.com taken on 3 September 2026, nothing cropped. Pick a screen or let them run.

tkcosmetology.com1 / 4

Homepage. The first screen of tkcosmetology.com: what the business is, for whom, and the first action, as a visitor sees it today.

Homepage, further down. The second screen of the homepage: the part a visitor reaches after the first scroll.

Ukrainian version. The Ukrainian version: a separate set of pages for students who arrived from Ukraine, switched from the header.

On a phone. Two screens on a phone: the layout is built for this size first, because that is where most visitors read it.

The project

Task, approach, what went live

The task

A beginner worried about price and a professional scanning for a specific technique should not read the same page. Both had to find their path within the first screen.

Trust in a training school is trust in the instructors. Their names, credentials and graduates’ reviews had to come before the course list.

The approach

We split the two audiences within the first screen and gave each its own course section, with online lectures as a third path.

Instructors lead; graduate video reviews follow. Registration goes straight to Telegram and WhatsApp, the channels the students already use. Built on Webflow in Polish and Ukrainian, run by the school.

What went live

A Webflow site in Polish and Ukrainian with about, instructors, beginner and advanced courses, online lectures, news and contact, edited by the school. Domain and hosting in the client’s name.

What the site does

Seen on the live site, September 2026

Two audiences, two paths
Beginners and professionals do not share a page.
Instructors as the trust signal
Names, credentials, graduates’ reviews.
Registration where students are
Telegram and WhatsApp, not a form that waits.
Two languages
Polish and Ukrainian versions for the school’s actual students.

What was built

WebsiteWebflow site

Courses, instructors and news in collections.

WebsiteCustom design

Two paths from the first screen.

IndustryClinics

Booking, reminders and prices for clinics and schools.

“Thank you for the presentation and the meeting. Everything was clear and to the point.”

TK Cosmetology · Healthcare · Aesthetic medicine education (Poland) · translated from the original

OriginalДякую за представлену презентацію і зустріч Дуже все зрозуміло і чітко

Questions

Facts about the TK Cosmetology project

How does the TK Cosmetology site serve beginners and professionals at once?

By splitting them within the first screen: courses for beginners, courses for advanced practitioners, and online lectures each have their own section and their own path.

What languages is the TK Cosmetology site in?

Polish and Ukrainian, as separate sets of pages switched from the header.

How do students register on the TK Cosmetology site?

Through Telegram and WhatsApp, the channels the students already use, so a registration does not wait in a form queue.

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