HeadPills
Talk to us

Case · Printing

Polytech: selling design to people whose eye is already trained.

Polytech prints: branded apparel, promotional merchandise, commercial printing. Selling design to a company that manufactures design is one of the harder rooms in the business. We built the mark, palette and typography as a system that survives every surface from a pen to a building wrap, added a mascot and merch, and stayed on as the design bench behind their store.

  • Printing
  • Brand identity
  • Brandbook
  • Mascot
  • Merch design
  • Ukraine
Visit the site ↗Start a similar project
polytech.com.uaPolytech Print website preview
Full brandbook

Mark, palette, typography and rules, delivered into the client’s own Figma. project record

Mascot and merch

A custom character and merchandise designed to show the print methods on the products themselves. project record

Design bench since 2025

Category artwork, banner sets and key visuals for the client’s store, which HeadPills did not build. project record

The site, screen by screen

Full frames from polytech.com.ua taken on 3 September 2026, nothing cropped. Pick a screen or let them run.

polytech.com.ua1 / 4
Polytech store homepage with HeadPills brand artworkPolytech store, scrolledPolytech DTF print pagePolytech store on a phone

The brand on the store. The brand as it lives on the client’s own store: category artwork and product visuals by HeadPills, the store itself built by the client’s team.

Further down. The second screen of the store: banners and key visuals in the brand system.

A print method page. A print-method page: the place where the brand has to sit next to a customer’s own logo and not fight it.

On a phone. The store on a phone: the artwork is drawn to hold at this size.

The project

Task, approach, what went live

The task

Polytech’s customers put their own logos on Polytech’s products. The brand had to be memorable and friendly without competing with the customer’s mark on a T-shirt or a mug.

The mark, palette and type had to survive reproduction at every size on every surface, because that is literally what the client does all day.

The approach

We built the identity as a system: mark, palette, typography and rules that hold from a pen to a building wrap, delivered as a brandbook into the client’s Figma.

A custom mascot and merch designs show the print methods on the products themselves. Since June 2025 we have stayed on as the design bench behind the client’s store: category artwork, banner sets, animated key visuals. The store itself was built by the client’s team, not by us.

What went live

A brand identity with a brandbook, a mascot and merch designs, delivered into the client’s Figma; ongoing artwork for the store. The client owns the files and the rights.

What the site does

Seen on the live site, September 2026

  • Holds on every surface

    A pen, a mug, a hoodie, a building wrap: one system.

  • Does not fight the customer’s logo

    Friendly and recognisable without competing on the product.

  • A mascot with a job

    The character shows print methods and makes a commodity brand memorable.

  • Ongoing bench

    Category artwork and key visuals as the store grows.

What was built

BrandIdentity and brandbook

Mark, palette, type, rules, files in Figma.

BrandMascot and merch

A character and merchandise in the system.

ContentAI-assisted visuals

Key visuals and banners for the store.

“We ordered a brandbook and merch design. Everything was delivered straight into our Figma, so it was easy to work with, and the style came out exactly how we wanted. Really happy.”
Polytech · Print company · translated from the original

OriginalЗамовляли в хлопців брендбук і дизайн мерчу. Все одразу закинули в нашу Figma, працювати було зручно. Стиль вийшов саме такий, як ми хотіли. Залишились задоволені)

Questions

Facts about the Polytech Print project

Did HeadPills build the Polytech website?

No. HeadPills made the brand identity, the brandbook, the mascot and the merch designs, and produces artwork for the client’s store. The store itself was built and is run by the client’s team.

What did the Polytech brand have to do differently?

Sit next to a customer’s own logo on a product without fighting it, and survive reproduction at every size on every surface, from a pen to a building wrap.

Does HeadPills still work with Polytech?

Yes, as the design bench behind the store since 2025: category artwork, banner sets and key visuals in the brand system.

Start a similar project.

Tell us what your site has to do. A short call, then a fixed price in writing.

Talk to usSee all work