Case · B2B

Sequoia2000: a wholesale category turned into a credible brand.

Sequoia2000 supplies sanitary and engineering equipment to businesses of every size and does more than ship boxes: marketing support, sales materials, branding for retail points. The brief was a modern B2B site that stays light, shows the full range and gives proper space to the manufacturers they represent, with a brandbook so identity, catalogue and materials speak one language. Webflow, three languages.

  • B2B
  • Industrial supply
  • Branding
  • Brandbook
  • Webflow
  • UK · EN · RU
sequoia2000.comSequoia2000 website preview
3 languages

Ukrainian, English and Russian, with language tags for search engines. checked on the live site · Sep 2026

Built on Webflow

Catalogue and partner brands as collections the client edits. checked on the live site · Sep 2026

Brandbook alongside the site

Identity, catalogue and sales materials in one language.

The project

Task, approach, what went live

The task

Sequoia2000 supplies sanitary ware and engineering equipment to businesses of every size, and gives clients marketing support, sales materials and branding for retail points: a partner rather than a supplier.

The brief was a modern B2B site that stays light and obvious to use, shows the full range, and gives proper space to the manufacturers they represent, since partner brands carry half the credibility.

The approach

We built a light, obvious-to-navigate B2B catalogue that shows the full range, and gave the manufacturer brands proper visibility alongside Sequoia2000’s own offer.

The brandbook was built alongside the site, so identity, catalogue and sales materials speak one language instead of three.

What went live

A structured B2B presence on Webflow in Ukrainian, English and Russian with a brandbook to match, run by the client. Domain and hosting in the client’s name.

What the site does

Seen on the live site, September 2026

  • Full range, light to move through

    A catalogue a buyer navigates without training.

  • Partner brands visible

    Manufacturers get proper space next to the supplier’s own offer.

  • Three languages

    Ukrainian, English and Russian, switched from the header.

  • Company beyond boxes

    Marketing support and sales materials explained as services.

  • Brandbook applied

    The same identity on the site and in printed materials.

  • Edited by the client

    Products and brands as collections in Webflow.

“They did our site and brandbook. I liked how structured it all was: a clear proposal, calls, no fluff. Thanks for the work.”
Sequoia2000 · B2B equipment supplier · translated from the original

OriginalДелали нам сайт и брендбук. Понравилось, что всё по структуре — нормальное предложение, созвоны, без воды. Спасибо за работу.

Questions

Facts about the Sequoia2000 project

Which languages does the Sequoia2000 site have?

Ukrainian, English and Russian, as checked on the live site in September 2026, with language tags for search engines.

Did HeadPills make the Sequoia2000 brandbook?

Yes, alongside the site, so identity, catalogue and sales materials speak one language.

What is the Sequoia2000 site built on?

Webflow; the catalogue and the partner brands are collections the client edits.

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