Case · Wellness

Mood Board: atmosphere first, then a calculator for the finance decision.

Mood Board builds immersive multisensory spa rooms and sells them to hotels, resorts, clubs and private buyers. The product is an experience; the purchase is a finance decision. We opened with atmosphere that asks for nothing, then turned cold and useful: what the technology does, and a calculator where an operator enters their own numbers.

Wellness
Spa technology
Webflow
English
B2B

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mood-board.eu

Effects as a list

Eleven effects, from multi-level lighting and fog to rain and thunder, each explained as what changes for a guest. checked on the live site · Sep 2026

A profit calculator

An operator enters occupancy and price and sees the payback; renders alone never move a hotel group. checked on the live site · Sep 2026

Built on Webflow

Cases and offers edited by the client without a developer. checked on the live site · Sep 2026

The site, screen by screen

3 screens, as they are live today

Full frames from mood-board.eu taken on 3 September 2026, nothing cropped. Pick a screen or let them run.

mood-board.eu1 / 3

Homepage. The first screen of mood-board.eu: what the business is, for whom, and the first action, as a visitor sees it today.

Homepage, further down. The second screen of the homepage: the part a visitor reaches after the first scroll.

On a phone. Two screens on a phone: the layout is built for this size first, because that is where most visitors read it.

The project

Task, approach, what went live

The task

Mood Board makes 5D wellness technology combined with building control, sold to luxury spa complexes, hotel chains, private clubs, resorts, residences and yachts. On essentially three pages the site had to sell a sensation and survive a procurement department.

A hotel group does not buy from renders. It buys from a number it can defend in a meeting.

The approach

We let atmosphere carry the top of the page and ask for nothing, then turned deliberately useful: what the technology does, what changes for guests, the effects one by one.

The calculator is the argument: an operator enters their own occupancy and price and watches the payback, then books a business consultation.

What went live

A Webflow site in English with offers, cases, a profit calculator and a consultation booking, edited by the client. Domain and hosting in the client’s name.

What the site does

Seen on the live site, September 2026

Atmosphere that asks for nothing
The first screen sells the feeling; the request comes later.
Effects explained
Each of the eleven effects as a short, concrete description, not a slogan.
Numbers the buyer can defend
The calculator turns a sensation into a payback figure for a finance meeting.
One next step
Book a business consultation, on every screen.

What was built

WebsiteWebflow site

Offers and cases in collections.

WebsiteCustom design

Atmosphere first, then a cold, useful layer.

RelatedSpartisan

The spa that runs on this technology, also built by us.

“We sell a product people have to feel, so the site had to be calm, clear and beautiful at the same time. HeadPills got the balance right: it explains what Mood Board is in a minute and looks premium doing it.”

Mood Board · Spa technology · approved by the client

Questions

Facts about the Mood Board project

What does the Mood Board site do differently from a product brochure?

It opens with atmosphere and asks for nothing, then gives the buyer what a procurement department needs: the effects explained one by one and a calculator that turns occupancy and price into a payback figure.

Who is the Mood Board site for?

Hotels, resorts, spa complexes, clubs and private buyers considering an immersive spa room. The next step is a business consultation, not a cart.

What platform is the Mood Board site built on?

Webflow, with offers and cases in collections the client edits without a developer.

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Tell us what your site has to do. A short call, then a fixed price in writing.

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