Case · SaaS

Filmcore: a pre-launch page that gets the right people to ask for beta access.

Filmcore is a production platform for short-format film: commercials, music videos, short films. When we built the page it had no public product yet. A pre-launch page in that position has one job: get the right people to request beta access and let the wrong ones leave without feeling misled. No pricing table, no invented testimonials, no roadmap promises.

  • SaaS
  • Film production
  • Pre-launch
  • Webflow
  • English
filmcore.appFilmcore website preview
Short on purpose

What it is, who it is for, what changes in your week, then a form. About and features, nothing else. checked on the live site · Sep 2026

Beta access and demo

Two requests, both forms: beta access and a demo. checked on the live site · Sep 2026

Built on Webflow

The team updates the page as the product changes, without a developer. checked on the live site · Sep 2026

The project

Task, approach, what went live

The task

“For filmmakers by filmmakers” was a line the client had already earned. The page had to hold that standard with a product nobody could try yet.

Everything that would age badly in public had to stay out: a pricing table for a product with no price, testimonials that did not exist, roadmap promises.

The approach

We kept the page short: what Filmcore is, who it is for, what changes in a producer’s week, then a form. The product is shown as it is, on desktop and phone.

Two requests, beta access and a demo, both as forms the team receives directly. The page was built over three months on Webflow and judged on one measure: whether the beta list filled with actual production people.

What went live

A Webflow product page in English with about, features, beta access and demo request forms, edited by the team. Domain and hosting in the client’s name.

What the site does

Seen on the live site, September 2026

  • Says what it is

    One sentence, one audience, one screenshot.

  • Lets the wrong people leave

    No persuasion aimed at everyone; a producer recognises the tool, others move on.

  • Collects the right requests

    Beta access and demo as two clear forms.

  • Ages well

    Nothing on the page that has to be taken down when the product changes.

“For a software product the landing page is the first demo. HeadPills built ours on Webflow so our team can edit it without developers, and it explains what Filmcore does in one scroll.”
Filmcore · Film production software · approved by the client

Questions

Facts about the Filmcore project

Why is the Filmcore page so short?

Because the product had no public version yet. The page says what it is, who it is for and what changes in your week, then asks for a beta request. Anything more would have aged badly.

What did HeadPills leave out of the Filmcore page on purpose?

A pricing table for a product with no price, testimonials that did not exist, and roadmap promises. All three would have had to be removed later.

What platform is the Filmcore page built on?

Webflow. The team updates the page as the product changes, without a developer.

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